Reigniting Our E-Commerce DNA with P Series

What is the realme P3 Ultra? A Bold New Step for realme in the E-Commerce Era 

In April last year, we launched the realme P1 in India. The overwhelming response inspired a flood of questions from around the world—what is the P Series? Who is it for? And will it be available outside of India? After a year of careful planning and listening to our users, I’m proud to announce: yes, we’re going global. And leading this global step forward is our latest innovation. The realme P3 Ultra. This is more than just another phone. It’s a new chapter in our journey to deliver flagship-level experience and ultimate value through e-commerce. 

Designed for the Digital Generation 

The realme P3 Ultra is created for young, online-savvy users who explore, compare, and purchase their tech entirely online. These users are deeply engaged in discovering the next big thing, whether on TikTok, YouTube, or e-commerce platforms like Shopee and Lazada. 

But despite their passion, they face a common frustration: finding a smartphone that offers strong performance, great design, and reliable imaging without having to compromise on one to get the other. Too often, they’re forced to settle for a product that’s just “good enough.” From speaking with young users across Europe, Southeast Asia, and Latin America, we realized that online smartphone shopping often comes down to making tough trade-offs: choose performance and lose on camera, choose design and sacrifice battery, and so on. It’s an “impossible triangle” that leaves buyers feeling stuck. 

Ultimate Value 

To us, “ultimate value” isn’t just about offering the lowest price. It means combining what matters most: flagship-level performance, superior gaming and cooling, great camera features, and a premium design that stands out – all while staying within reach for young users. The P3 Ultra achieves that balance. From its advanced chipset and AI-driven features to its beautiful, ergonomically designed body, this is a device that’s built to deliver an elevated experience on every level. 

The World's First Glow-in-the-Dark Design 

The realme P3 Ultra stands out with its world-first Glow-in-the-Dark design, featuring an innovative starlight ink process that embeds thousands of shimmering particles into the back cover. By day, it sparkles with a starlit effect; by night, it emits a soft green glow inspired by lunar landscapes. The textured back uses micro-sculpting techniques to mimic lunar soil, offering a unique tactile experience. Measuring just 7.38mm thick, it is the slimmest in its class, with ultra-narrow bezels and a golden-ratio curved frame that fits comfortably in the hand. The Cosmic Star Ring Deco around the camera enhances the space-inspired theme, giving the phone a futuristic and distinctive look. 

Forging a New Standard for Global E-Commerce 

Back in 2018, realme launched with a fearless spirit. We’ve come a long way from our early days, but our mission hasn’t changed. The realme P3 Ultra is our declaration: young users should not have to trade aesthetics for power, or performance for price. Today, we carry that same energy into our international markets. With strong partnerships across platforms like Shopee, Lazada, and TikTok Shop, the realme P3 Ultra is our most complete product yet for the e-commerce generation. 

At realme, we’ve never believed that price should define what you’re allowed to experience. The realme P3 Ultra is proof of that belief, an ultimate-value device made for a new generation that refuses to settle. So here we go again. The realme P3 Ultra is not just another phone. It’s a promise that power, beauty, and performance can belong to everyone.