Creative Unveils Cutting-Edge Audio Solutions for the Malaysia Market

MALAYSIA –13 Feb 2025 – Creative Technology is excited to announce its expanded lineup of innovative audio products coming to the Malaysia market, featuring groundbreaking technologies that set new standards in audio quality and performance. Here's a look at the cutting-edge technology and recent product launches. 

Cutting-edge technology: 

• Sound Blaster technology: Sound Blaster offers a range of high-performance audio solutions designed to elevate your listening experience. From internal sound cards to portable DACs and amplifiers, this series is crafted for discerning listeners, such as audiophiles, gamers, and content creators.  

• Super X-Fi® technology: Creative Technology has introduced its award-winning Super X-Fi® technology across its upcoming range of products, including TWS earbuds, premium headphones, and speakers. This expansion allows users to experience high-end multi-speaker sound on compact devices, seamlessly integrating with streaming platforms like Netflix, YouTube, and Spotify. 

• LE Audio: As a leader in audio technology, Creative Technology blazed a new path with LE Audio, featuring enhanced Bluetooth audio performance with lower power consumption, improved sound quality, and new audio-sharing capabilities—ideal for users prioritizing battery life and sound quality in wireless devices. 

• Smartcomms Kit: This AI-powered suite enhances online meetings with automatic microphone muting, voice detection, and noise cancellation, ensuring clear and professional communication for remote work and gaming. 

  
  

Recent product launches: 

• Aurvana Ace Series: Wireless earbuds featuring MEMS-based drivers that deliver high-performance, lifelike audio, making every music track, movie, and conference call sound exceptional. 

• Pebble X Series: Compact, pebble-shaped desktop speakers with a sleek design, delivering clear and powerful sound—ideal for any workspace or home office. 

• Katana Soundbar Series: Named after the sword so technologically perfect in structure and so demanding in its creation, the Katana series of soundbars exhibits the same sleek sophistication and formidable strength in its design and audio prowess.  

• Sound Blaster Soundcards Series: The Sound Blaster series excels in high-quality audio, with the G8 and X5 leading the way. The G8 offers dual USB-C for seamless PC and console mixing, high-resolution playback, and SBX surround sound. The X5 enhances audio further with dual DACs, a balanced amp, and versatile connectivity for an immersive experience in gaming, music, and content creation. 

Upcoming product launches: 

• Pebble Nova: Step into a realm of refined sound with the Pebble Nova, where exceptional audio seamlessly merges with a touch of refined luxury. Nova also introduces the coaxial driver system to the series, along with the signature 45° elevated drivers, delivering immersive, larger-than-life sound.  

• Aurvana Ace Mimi: The Aurvana Ace Mimi wireless earbuds set a new standard for personalized audio, delivering an unmatched sound experience tailored to your unique hearing profile. In collaboration with Mimi Hearing Technologies, the earbuds fully integrate Mimi Sound Personalization, the award-winning xMEMS dual- driver system and are enhanced by LDAC technology for high-resolution audio.